In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no longer exists, and other truths about modern B2B advertising and marketing. We review just how the purchasing journey is now entirely fragmented and also the way that community structure can assist marketing experts retake control of the explo… Read More


Mark Donnigan: It's going great, Ben. I am so satisfied to be here on your show.Ben: Definitely. We're delighted to have you on the program. Especially offered the significance and the seriousness of the subject we're mosting likely to be taking on throughout this conversation also, which is one that I assume is actually under-discussed. One that m… Read More